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    <lastmod>2026-01-22</lastmod>
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      <image:title>portfolio - FINANCIAL TIMES | For The Why</image:title>
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      <image:title>portfolio - FINANCIAL TIMES | For The Why</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590794eaebbd1ad192d3aec5/1707145812808-XIOBTE1HRJ06H6SE6W8U/image-asset.png</image:loc>
      <image:title>portfolio - VELO X McLaren | Driven By Change</image:title>
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      <image:title>portfolio - Velo X McLaren | Love The Unexpected</image:title>
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      <image:title>portfolio - UEFA | #RealScars</image:title>
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      <image:title>portfolio - UEFA | OUTRAGED</image:title>
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      <image:title>portfolio - FA | WSL Lioness 10 Year Anniversary</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590794eaebbd1ad192d3aec5/1560353793602-UFIN290PAUB7F4V16GML/Multicam_Drive_Back_%2803%29.00_01_24_05.Still002.jpg</image:loc>
      <image:title>portfolio - MCDONALD'S UK</image:title>
      <image:caption>Editor. Fresh out of the jungle, Harry Redknapp and son Jamie teamed up to celebrate 50 years of the ‘Big Mac’ with the ‘Big Mac Bacon’ campaign. This piece of Hero content broke records for Mcdonald’s, boasting the highest ever viewing figures for an online campaign featuring celebrities. With a edit turnaround of just 48 hours.</image:caption>
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    <image:image>
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      <image:title>portfolio - UEFA #EqualGame</image:title>
      <image:caption>Editor. Combining grassroots football with the highest profile stars in the game, the UEFA #EqualGame campaign proved hugely successful, with truly worldwide coverage in media and online outlets. This TVC premiered across 48 countries, with a highly coveted spot in the half time commercials during all Europa and Champions League games this season.</image:caption>
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      <image:title>portfolio</image:title>
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      <image:title>portfolio - 2018 FIFA WORLD CUP™ The Official Film</image:title>
      <image:caption>Editor. Currently housed on Amazon prime, the official feature film of the world cup comprised of over one hundred hours of footage, picking up the action from a whole new perspective. Produced alongside are four half hour specials focusing on each of the semi finalists.</image:caption>
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      <image:title>portfolio - VOLKSWAGEN Amarok Trailblazers</image:title>
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      <image:title>portfolio - LIPTON | UNILEVER</image:title>
      <image:caption>Editor. With over 85 million reached worldwide, this campaign was a huge success for the Lipton and Unilever brand. Paying respect to the stories of the tea farmers in Kenya proved a honourable challenge, applying new and innovative editing techniques. As part of a six part series this promo alone garnered over 11 million views.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/590794eaebbd1ad192d3aec5/1560418937845-H9028QGKFJUC4XYJNYV1/Untitled-4.jpg</image:loc>
      <image:title>portfolio - ESPN | KSI</image:title>
      <image:caption>1st Assistant Director and Editor. ESPN drafted in three of YouTube's Heavyweights with over 20 Million Subscribers between them, to take on some football related challenges. A series of 18 videos were produced within a 2 week period. Four of these going out to receive over 2 million views each.</image:caption>
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    <image:image>
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      <image:title>portfolio - FIFA | SKY SPORTS</image:title>
      <image:caption>Editor. With The FIFA Interactive World Cup making huge waves around the world this year, trips to Los Angeles for the American qualifiers and London for the finals meant some instantly dyanmic promotional material. This campaign has seen millions of views overall, with short sharp content pushed out to socials instantly and three featured openers for Sky Sports Football live broadcast.</image:caption>
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    <image:image>
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      <image:title>portfolio - STUBHUB UK | ALEX ZANE</image:title>
      <image:caption>Editor and VFX Supervisor. With this years festival season having come to a close, StubHub UK nominated avid party goer Alex Zane, to headline their camping video tip campaign. Reaching dozens of online news sites and making thousands of impressions across the web and social media, this VFX led, four video series added a little comedy to getting caught in the rain.</image:caption>
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    <image:image>
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      <image:title>portfolio - ACTIVISION | CALL OF DUTY</image:title>
      <image:caption>Director and Editor. Ahead of the thrilling finals of the Call of Duty World League Championship, Activision teamed up with infamous football commentator Chris Kamara, to put his skills to the test commentating over live Call of Duty: Black Ops III matches. After going viral and hitting national news sites, this campaign video amassed thousands of Facebook likes and comments.</image:caption>
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    <image:image>
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      <image:title>portfolio - HOUSE OF FRASER</image:title>
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    <image:image>
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      <image:title>portfolio - BARCLAYS</image:title>
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    <image:image>
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      <image:title>portfolio - PETPLAN UK</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/590794eaebbd1ad192d3aec5/1622029102867-4LXQVDQ0C8BN8NFIRJP1/Nespresso_Screens_0005_Layer%2B10.jpg</image:loc>
      <image:title>portfolio - NESPRESSO</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/590794eaebbd1ad192d3aec5/1622029140228-NQUR2GKP90U54PJTXK8C/Untitled-1.jpg</image:loc>
      <image:title>portfolio - MCDONALD'S UK | GARETH BALE</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/590794eaebbd1ad192d3aec5/1560427349904-IZHCK2A76I44MTWCU4M0/Betfair_WHN_Thumbnails_v01.jpg</image:loc>
      <image:title>portfolio - ARSENAL FC | BETFAIR</image:title>
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  <url>
    <loc>https://savvascaranicola.com/savvas-caranicola</loc>
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    <lastmod>2017-06-17</lastmod>
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  <url>
    <loc>https://savvascaranicola.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2025-09-23</lastmod>
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  <url>
    <loc>https://savvascaranicola.com/savvas</loc>
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    <priority>0.75</priority>
    <lastmod>2019-06-12</lastmod>
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      <image:title>SAVVAS CARANICOLA</image:title>
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  <url>
    <loc>https://savvascaranicola.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-23</lastmod>
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      <image:title>CONTACT</image:title>
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  <url>
    <loc>https://savvascaranicola.com/work</loc>
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    <priority>0.75</priority>
    <lastmod>2019-06-12</lastmod>
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      <image:title>Further Work</image:title>
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